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In 1994, Kiss + Cathcart won a design competition to expand and renovate the New Museum of Contemporary Art's space in a Soho loft building fronting Broadway. Given a very tight budget, Kiss + Cathcart recommended a phased approach to construction. Phase I used available funds, while Phase II anticipates the results of a capital and fundraising campaign.
Within a $50 per square foot construction budget, Phase I renovated the entire second floor as gallery space, improved access to all floors, and provides visitors with a clear impression of the expansion which has taken place. A new lobby welcomes the public to the museum's expanded galleries on three levels, as well as a bookstore downstairs and a mezzanine overlooking Broadway.
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